IRVINE SPECTRUM CENTER

We took over social media for Irvine Spectrum in July 2018 with the focus on improving the aesthetic of their Instagram feed, providing real value to their followers and authentically engaging their audience. In the last two years, we’ve given their feed a much needed facelift, worked seamlessly with the center’s internal Marketing staff and consistently created content that surprised and delighted their audience.

• We cleaned up their feed by establishing strict ground rules for content. We do not use 3rd party imagery for their timeline posts - we capture all photo and video assets ourselves and meticulously retouch each image to fit a consistent visual style.

• We strategically partnered with local tenants with strong followings to execute giveaways, promotions and events

• We created different types of engaging content - cinemagraphs, stop motion animations, hyperlapses - to capture the attention of fast scrolling fingers

50% Organic Audience growth in less than 2 years

Used Influencers more efficiently - by negotiating wisely and cultivating long term, mutually beneficial relationships, we reduced their spend on Influencers by tens of thousands of dollars annually

An industry leader in eye catching, cutting edge social content. Competitors in other markets look to Irvine Spectrum’s feed for inspiration on current best practices.