BURNING RUBBER WITH DUCATI

It all started with one video in Colorado Springs in the Summer of 2011. We walked into our first Pikes Peak Hill Climb with no idea of what to expect. The creative brief was to make a 4-minute, simple and clean recap of Ducati’s effort in this annual outdoor motorsports race. As the week unfolded we quickly threw the plan out the window and instead followed our instincts. We stayed awake for the better part of six days, skipped our flight back home in order to collect more footage and we ended up crafting a 15-minute edit that captured the emotional gravity of an incredible week.

It quickly became the most watched video of all time on Ducati’s YouTube channel. They were thrilled and we were proud of it. That early success kicked off years of meaningful collaboration between us and Ducati.