GAMING OUR WAY INTO THE RECORD BOOKS

When XBOX was planning the launch of their all new generation of consoles in Fall 2020, they were looking to garner attention for some of their flagship games. As part of their ‘Power Your Dreams’ campaign, we helped bring a surreal gamer fantasy to life. To match the snow filled environments in the Beyond Light game, we traveled to Copper Mountain Colorado. Using a professional snowboarder and three state-of-the-art projectors, we set up the Guinness World Record certified ‘Largest Projected Video Game Display’ - on the side of mountain at 12,000 feet elevation, no less.

Event Production: BeCore. Projectionists: Paintscaping. Technical Partner: Populus Group.